Success of a business often depends on taking part in something larger than the business itself. A hundred years ago, a neighborhood store was more than a convenient supplier. It was part of the community and, as such, it stood for something, well… priceless.
Today’s communities have become virtual. More than the physical proximity, it is a shared purpose that binds us together. Today’s businesses make themselves indispensable to the like-minded communities by reaching out to and supporting an audience that shares their beliefs.
That is just what a true story is meant to do. To reach out and touch people — because it’s also their story. I help businesses connect with potential customers by writing true stories that matter to both.
Olga Taylor
Ghostwriter/blogger
BostonStory
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