What’s a business lunch without a good story?
A waste of two hours, right? They won’t remember a thing about you after you’ve paid the bill.
What’s a good business story without the lunch? It’s called a blog, a newsletter, or a trade article. It’s a way of starting conversations with all those prospects you can’t ask out to lunch because you don’t know they exist and vice versa.
So why aren’t you telling all of your stories on-line? Answer weekly FAQs on-line? Share surprises and ask for opinions on-line? Whatever you say to make yourself worthy of all those meetings and lunches, why don’t you say it on-line?